But Auburn is going to force massive layoffs, massive… sorry
When ULM football upset Alabama last year, ULM’s bookstore was inundated by calls from Auburn fans, drunk with schadenfreude, looking to purchase merchandise commemorating the win. Now, fans across the country will be able to skip the middleman and go to a new Web site the night of a big victory — perhaps a ULM win over Auburn or a Louisiana Tech win over Mississippi State — to order special celebratory gear.
[technically, our friends at I Heart Monroe were the first to tap this market.]
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